Creative Direction
Creative Strategy
Concepting

We set out to change how people prepare for retirement. We partnered with professors from leading universities to create The Challenge Lab, a destination where people can understand their behavioral challenges and learn how to overcome them. Through videos, experiments, expert articles and over 60 interactive pieces, the site breaks down five key challenges. It explains the science behind why we crave instant gratification. Why we put things off. Why we follow the herd. Why we misjudge risk, and what it means that we're living longer.

The Challenge Lab is a platform where people who may not know anything about finance can understand something even more important: themselves.