In collaboration with Google Creative Lab, we were tasked with creating an identity for the launch of a new stereoscopic 3D camera rig called Jump. The Jump rig is part of the Google VR ecosystem and can shoot and stitch together perfect 360° footage for an immersive VR viewing experience. Lad created the logotype and explored how the mark could live and move in 3D space.
Client: Google
Agency: Google Creative Lab
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3D & Art Direction: Lad Studio
Logo Design: Lucas Hearl
Creative Lead: Koen Malfait
Branding: Matt Delbridge
Team Lead: Nooka Jones
Production: Lisa Steiman